Introduction to Google Ads

Google Ads is an online advertising platform that empowers businesses to design and display ads on Google’s search engine and various other websites.

Advertisers can choose to pay for their ads to appear at the top of search results pages or for them to be displayed on specific websites.

Google Ads is a pay-per-click (PPC) platform, meaning advertisers only pay when someone clicks on their ad. This makes advertising cost-effective, as businesses only pay for clicks, which will most likely lead to conversions.

Google Ads is a powerful tool that can assist businesses of any scale in reaching fresh customers and expanding their sales. It is also a very flexible platform, with various targeting options and ad formats.

Google ads scope in Pakistan

Here are some points that show the scope of Google Ads:

• Reach: Google Ads is the world’s largest online advertising platform, with over 92% of the global search engine market share. This means businesses using Google Ads can reach a massive audience of potential customers.
• Targeting: Google Ads provides an extensive array of targeting choices, enabling businesses to connect with their perfect audience by considering their preferences, demographics, and online activities.
• Variety of ad formats: Google Ads provides a range of advertising formats, such as text-based ads, image-based ads, video ads, and display ads. This flexibility empowers businesses to select the advertising format that aligns with their objectives and financial resources.
• Affordability: Google Ads operates as a pay-per-click advertising platform, wherein companies are billed exclusively when individuals click on their advertisements. This makes Google Ads an affordable advertising option for businesses of all sizes.
• Measurability: Google Ads provides detailed analytics showing businesses how their campaigns perform. This helps businesses to track their progress, optimize their campaigns, and improve their ROI.

What is the salary of Google Ads jobs in Pakistan?

According to Indeed, here are some of the most popular Google Ads jobs in Pakistan, along with their average salaries:

• Google Ads Specialist: Rs. 492,605 per year
• Google Ads Manager: Rs. 587,633 per year
• PPC Expert: Rs. 660,000 per year
• Digital Marketing Specialist: Rs. 660,000 per year
• Social Media Executive: Rs. 720,000 per year
• Senior Marketing Manager: Rs. 840,000 per year
• Digital Marketing Manager: Rs. 960,000 per year
• Digital Marketing Expert: Rs. 1,080,000 per year

It is important to note that these are just averages, and your salary may vary depending on your experience, skills, and the company you work for. For example, a Google Ads Specialist with a few years of experience may earn around Rs. 400,000 per year, while a Google Ads Manager with 5+ years of experience could earn over Rs. 700,000 per year.

What will You Learn in this Course?

Course Topics:

• Introduction to Google Ads
• Search Ads
• Display Ads
• Remarketing in Google Ads
• YouTube Ads / Video Ads
• App Install Google Ads
• Google Ads – Shopping Campaigns
• Important Concepts / Settings in Google Ads
• About Call only Ads
• Reporting in Google Ads

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