Email Marketing : Made Easy for Everyone
Coming on Tuesday 21 July 2022
What is Email Marketing?
Email marketing is the art of sending emails to your customers, using your list of email addresses to send out messages to your customers. This can be anything from product announcements to special discounts on new products. What makes it unique is that your customers can unsubscribe at any time, and they also get emails to let them know when there is a new post or blog article that would interest them.
Email marketing is arguably the most influential form of online marketing, but it doesn’t always come easy. Many marketers have tried, but have failed to create emails that are both engaging and effective. This is mainly due to the fact that there are so many different types of email newsletters and email templates available in the market.
That’s why we created this course to help you understand the basics of email marketing so that you can effectively use email to promote your business and attract potential customers.
Email Marketing Stats
Email marketing statistics are an important metric to check for when planning and executing your email marketing strategy. It will tell you what’s working and what’s not.
You will also find that they are the most effective way to track and analyze how your campaigns are performing in the long run.
Approximately 63% of marketers use email marketing to drive sales. The primary reason for this is that email is a low-cost, effective way to communicate with your audience.
Why Email Marketing is Essential for Businesses?
Email marketing has become an integral part of the digital marketing mix. An email blast sent to a list of subscribers usually contains promotional content to promote sales of a product, service, and/or event. Email is considered to be an effective marketing tool, because it allows marketers to interact with potential buyers at the point of the sale, rather than interrupt their shopping journey and force them to navigate through multiple landing pages or sites.
Email also enables marketers to track the success of their promotional campaigns easily. This includes conversions, click-through rates, and time on site, among other website activity metrics.
Every day, business owners across the world get dozens, and even hundreds, of emails from clients, vendors, partners, and other businesses.
It’s not easy to keep track of it all. And the truth is that you need to do more than just send the occasional email to promote your business.
But email marketing isn’t always easy to set up or maintain, and it can be costly to send. Here comes this email marketing course.
So whether you’re an ecommerce store or a digital agency, you’ll have the tools you need to automate the process and save time in the long run.
Why Should You Learn Email Marketing ?
Email marketing is the best and cheapest way to market your business.
It is affordable, easy to set up, and will allow you to connect to your customers without breaking the bank. With the right email marketing plan, you can get results within a few days, not weeks or months.
It’s no wonder why it’s the most common form of advertising for many businesses.
The question is – Why should you learn email marketing as a business owner, a marketer or a freelancer?
This course will give you the insights you need, so you can get started right away!
