Podcast Mastery: The art of Broadcasting
Coming on Monday 15 May 2023
What is Podcasting?
A podcast is basically a kind of audio file, and it’s usually very short. They’re a popular format for sharing ideas, tips, advice, and entertainment, and they’re also one of the easiest ways to share your voice, opinions, and thoughts with others.
And with the introduction of smart speakers like the Google Home and Amazon Echo, it’s never been easier to create and share podcasts, whether you’re speaking in your own voice, or using pre-recorded audio files.
Podcast Statistics for 2022?
Are you interested in podcasting for your business? Do you want to learn more about how to market and monetize a podcast? If you answered “yes”, then this report is for you! According to a recent survey conducted by the Pew Research Center, “The percentage of Americans who are podcast listeners has more than doubled since 2011, rising from 6% to 13%.”
The study also found that of those who listen to podcasts, “67% say they have listened to a podcast about a business, company or brand they know about.”
Podcasts have been a great tool for marketers and business owners to reach their target audience. A well-executed podcast can increase brand awareness, increase customer satisfaction, and improve the bottom line.
In 2022 there will be a new billion-dollar industry. The Global Digital Podcast Market is expected to grow from $11.1 billion in 2018 to $24.8 billion in 2022.
Why Podcasting is Important for Business?
Podcasting is a great way to get your voice heard. Podcasts let you take your content and spread it to audiences anywhere in the world.
From business professionals, to entrepreneurs, to hobbyists, everybody listens to podcasts these days.
Podcasting is a great medium for any entrepreneur to use in their online marketing strategy to reach out to customers. Many people listen to podcasts while commuting to work, driving, or relaxing. So there is no doubt that podcasting is a very effective method of marketing.
Career opportunities in Podcast Marketing?
Podcasting has become the fastest growing industry in recent years, with almost 4.5 million people listening to podcasts every month. As a podcast listener, you already know that listening to podcasts is fun, entertaining and educational. It also opens up a wide range of career opportunities in different fields like journalism, business, marketing, education, and the creative arts.
Whether you are starting out in podcasting or are already a pro in the industry, there are many career opportunities in podcast marketing. It is estimated that by the year 2020, the annual revenue of podcasting industry is expected to grow to more than 1 billion USD.
The podcast industry has created thousands of jobs and offered many career opportunities to young, upcoming, and experienced professionals. This industry is expected to grow rapidly, and it is important that you learn how to maximize your chances of getting a successful career in podcast marketing.
You can be a podcast manager, producer, host, editor, and other job titles in podcasting. You can also be a journalist, writer, and even a teacher in this industry.
