Fundamentals of Digital Marketing
What is the Scope of Digital Marketing?
The world is changing faster than we can keep up. New technologies are being introduced every day.
So where does this leave us? Digital marketing is the only way to stay ahead of the game. It’s a constant learning curve, and we’re always working hard to keep ahead of it.. So let’s dive into digital marketing and learn about what’s out there today, and how you can get the results you need.
Why Should You Learn about Digital Marketing?
Today, every business, no matter the size, is being driven by technology. And it’s easy to see why – everything can be measured, tracked, and measured again.
But digital marketing is far more than just advertising your business online. It’s a way to get found and to reach out to potential customers. And it’s about using all of the right tools, techniques, and strategies.
How Much Companies Spend on Digital Marketing?
Have you ever wondered about the amount of money big companies spend on marketing?
A lot of us get excited about new marketing ideas, and it’s fun to think about how other businesses have gotten such good results. But we don’t know what marketing budget these companies spend.
Digital advertising expenditures in France were anticipated to be 8.7 billion euros in 2021, with the source predicting that the figure would rise by around 11 percent to reach 9.6 billion euros in 2022, according to the source.
What Will We Discuss in this Course ?
- Digital Marketing Introduction
- Concept of Marketing
- Business Intelligence
- Target Market
- Market Research with Google
- KeyWord Planner to Find Best Ideas
- SemRush Overview
- Competitive Market Research
- Check your Competitor’s Ads History
- BuzzSumo to Find Best Content Ideas
- Builtwith
- Product Research through Amazon
- Similar Web to Spy on Competitor
- Data Research from Facebook
- Branding Basics
- Branding Brief Introduction
- Branding Laws
- Find your Brand USP
- Brand Name Selection Strategies
- All types of Logos
- Create your own Brand Story
- Pricing Strategies
- Service Line Pricing
- The Art of Persuasion
- Sales Funnel Creation Process
- Purchasing Motivators
- Proof and Belief
- Risk Reversal Strategy
- Twenty Point Checklist
- Lead Magnet Basics
- All types of Lead Magnet
- Tripwire Basics
- How to Create a TripWire Offer
- FrameWork of TripWire
Courses in this Series
